THE BIRDBATH STORY

THE DESIGNER AND THE ALCHEMIST

THE DENIM BIRDBATH FAMILY WAS CREATED IN COLLABORATION WITH WALKER'S APOTHECARY TO ADD A THERAPEUTIC EXPERIENCE TO WASHING AND WEARING YOUR FAVORITE CLOTHING.  WE COULD ALL STAND TO WASH OUR CLOTHING A LITTLE LESS.  WITH DENIM THIS WILL RELEASE INCREDIBLE FADES REVEALING A PATINA THAT RIVALS TARNISHED SILVER.  THE WASH DETERGENT IS VERY GENTLE AND WILL NOT FADE DENIMS OR YOUR DARK DELICATES.  THE ESSENTIAL OILS IN EACH PROVIDE AROMATHERAPY AS YOU HAND WASH & REFRESH WHILE COMBATING BACTERIA AND DELIGHTING YOUR SENSES.  WASH ALL OF YOUR DELICATES & DENIM IN A NATURAL ORGANIC SOLUTION THAT I PREFER TO WOOLITE DARK.  REFRESH VINTAGE GARMENTS, AND DEODORIZE SMALL SPACES WITH A REFRESH THAT SAMPLES NOTES OF CEDARWOOD, JUNIPER AND CITRUS.  DENIM BIRDBATH IS AN ORGANIC HANDMADE COLLABORATION THAT BENEFITS THE WEARER, THE GARMENT AND THE ENVIRONMENT. CLICK HERE FOR MORE OF THE STORY.

WHEN TO REFRESH

AS A DENIM DESIGNER I UNDERSTAND THE REASONING BEHIND NOT WASHING ONE'S JEANS.  IT'S A GREAT WAY TO PERSONALIZE YOUR JEANS THROUGH THE UNIQUE FADE PROCESS THAT OCCURS NATURALLY WITH CONTINUOUS WEAR.  HOWEVER,  I DO BELIEVE IN PERIODIC MAINTENANCE ON YOUR WAY TO FADE NOTORIETY.  HERE ARE MY TIPS:

  • DURING THE FIRST SIX MONTHS OF BREAKING IN RAW DENIM I RECOMMEND SPRAYING YOUR JEANS WITH DENIM REFRESH SPRAY WHENEVER YOUR UNWASHED JEANS BEGIN TO DEVELOP AN AROMA THAT MAKES YOU SELF CONSCIOUS.
  • I ALSO RECOMMEND REFRESHING THOSE VINTAGE SAMPLES YOU PICKED UP AT THE FLEA MARKET, SPRITZING YOUR GYM BAG OR RECHARGE YOUR SENSES WITH THE AROMATHERAPY OF CEDARWOOD, JUNIPER AND CITRUS.
  • CONTINUE TO REFRESH YOUR JEANS AFTER THE SIX MONTH BREAKING-IN PERIOD.  CONTINUE TO REFRESH WHEN NECESSARY EVEN WHEN WASHING WITH DENIM BIRDBATH LAUNDRY DETERGENT.  
  • CONTINUE TO REFRESH WITH OUR NATURAL SCENTS IN PLACE OF ARTIFICIAL-SMELLING FABRIC & ROOM DEODORIZERS.

REFRESH VINTAGE

REFRESH THAT GYM BAG

IN FAVOR OF WASHING.  

(WITH WATER.  IN A MACHINE OR BY HAND) 

THERE COMES A MOMENT WHEN A REFRESH SIMPLY ISN'T ENOUGH.

  • MAYBE YOUR RAW SELVEDGE HAS GOTTEN A LITTLE STRETCHED OUT.  
  • MAYBE IT'S THE END OF A HOT SUMMER AND YOU WORE RAW DENIM EVERY DAY.  
  •  MAYBE THE SURFACE DIRT, WHICH IS HELPING TO SET THOSE INCREDIBLE 3-D WHISKERS, IS ALSO CAUSING CROTCH ABRASION AND YOU CAN SEE THE BEGINNINGS OF A BLOWOUT.
  • FOR ME, SOMETIMES, I JUST WANT THE CONFIDENCE THAT JEANS FRESHLY LAUNDERED IN DENIM BIRDBATH PROVIDE.  

SO WASH THOSE JEANS! 

APC's BEFORE AND AFTER BEING LAUNDERED WITH BIRDBATH DETERGENT

KICKING MULE WORKSHOP BEFORE AND AFTER BEING LAUNDERED WITH BIRDBATH DETERGENT

VINTAGE SHERPA

I USE  1/8 - 1/4 CUP OF WASH FOR A PIECE LIKE THIS.  THIS IS BEFORE WASH.

NO COLOR LOSS IN THESE AFTER PICS BELOW.  THE SHERPA IS CLEANED UP.

MACHINE WASH DELICATES

HAND WASH

LAUNDER 'DRY CLEAN ONLY' ITEMS

IT WAS IMPORTANT THAT THE BIRDBATH BE GENTLE ENOUGH TO HANDWASH WOOL.  I HANDWASHED THIS BLANKET USING 2 TBSP. OF BIRDBATH AND A BUCKET OF COLD WATER.  IT'S LIKE A GENTLER WOOLITE WITH A MODERN, WOODSY SCENT.

Panelist: Chip Bergh, President and CEO, Levi Strauss Moderator: Andy Serwer, Fortune
IT'S LIKE A BIRDBATH FOR YOUR DENIM