THE ORIGINS OF BIRDBATH
/THE DESIGNER & THE ALCHEMIST
DENIM DESIGNER, OBSESSIVE COMPULSIVE LAUNDERER
I LIKE THINGS CUSTOM-FITTED FOR ME: BREAKING IN RAW DENIM, GETTING MEASURED FOR A BESPOKE SUIT AND CUSTOMIZED SKIN CARE FROM WALKER'S APOTHECARY. WALKER'S SPECIALIZES IN SKIN CARE, MAKEUP & EYEBROW DESIGN, BUT I WAS INTERESTED IN SHALEA'S PRODUCT KNOWLEDGE.
I WANTED A CUSTOMIZED LIQUID DETERGENT THAT WOULDN'T FADE DENIM OR COLD-CYCLE DELICATES. I WANTED THE HAND-WASHING EXPERIENCE TO BE THERAPEUTIC. SHALEA ADDED RELAXING ESSENTIAL OILS TO AN ORGANIC SOAP BASE CREATING A DETERGENT WITH ANTIBACTERIAL AND ODOR-FIGHTING QUALITIES.
NEXT CAME THE REFRESH CONVERSATION...
SW: I CAN CUSTOMIZE A FABRIC SPRITZ FOR YOUR DENIM WITH A REAL SCENT THAT DOESN'T SCREAM 'FEBREEZE'
SS: OR AXE BODY SPRAY
SW: HOW ABOUT A SPRITZ VERSION OF THE BIRDBATH WASH FRAGRANCE? YOU CAN REFRESH YOUR DENIM BETWEEN WASHES.
IT'S LIKE A BIRDBATH FOR YOUR DENIM
